how Suzuki failed at selling cars in the U.S., despite success worldwide #SUZUKIUSA #AMERICANCARS #SALESDECLINE
B ack in 1985 suzuki motors of japan officially entered the us automotive market by introducing the samurai a compact suv that was better known in other markets as the Jimny suzuki also paired up with other automakers like daewoo and general motors to help bring their compact cars to a wider audience and they stayed in the suv game with the sidekick x90 and xl7. But with products that couldn't stand out among competitors and fighting litigation due to false claims of high rollover risk Suzuki was forced out of the u.s market by 2012. this is a story of how suzuki despite success across the world failed to win over american buyers this is my old car mile car is now on instagram follow me at Something Unique to send suggestions for future episodes and use the hashtag my old car 1981 to share photos of you...